Amadeus Accelerates Expansion in Hospitality Sector with $1.52bn Agreement to Acquire TravelClick, SmartCon Solutions contracted for guestroom integrations at Walker Hotel Tribeca redevelopment project, HyperCube Wins Best Gadget in the 2018 Hotel Tech Awards, Travel Tripper’s Reztrip Named a Finalist in the 2018 HotelTechAwards, Travel Tripper Recognized as Finalist for Top Rated Digital Marketing Agency in the 2018 HotelTechAwards, Revinate Recognized as Finalist for Top Rated Reputation Management Software in the 2018 HotelTechAwards, Kipsu Recognized as Finalist for Top Rated Guest Messaging Software in the 2018 HotelTechAwards, SiteMinder Recognized as Finalist for Top Rated Channel Manager in the 2018 HotelTechAwards, Nor1 Recognized as Finalist for Top Rated Upselling Platform in the 2018 HotelTechAwards, Mews Recognized as Finalist for Top Rated Hotel Property Management System (PMS) in the 2018 HotelTechAwards, GuestCentric Recognized as Finalist for Top Rated Hotel Booking Engine in the 2018 HotelTechAwards, Hotelogix Recognized as Finalist for Top Rated Hotel Property Management System (PMS) in the 2018 HotelTechAwards, Guestline Wins Coveted People’s Choice Award in the 2018 HotelTechAwards, Oaky Named 2018’s Top Rated Merchandising Upselling Platform in the HotelTechAwards, Impulsify Named 2018’s Top Rated Lobby Technology in the HotelTechAwards, Screen Pilot Named 2018’s Top Rated Digital Marketing Agency in the HotelTechAwards, IDeaS Named 2018’s Top Rated Revenue Management Software in the HotelTechAwards, Quore Named Top Rated Housekeeping Management Software in the 2018 HotelTechAwards, HotelIQ Named 2018’s Top Rated Business Intelligence Software in the HotelTechAwards, Loopon Named 2018’s Top Rated Guest Feedback Solution in the HotelTechAwards, Clock Software Named 2018’s Top Rated Property Management System in the HotelTechAwards, ASSA ABLOY Hospitality Named 2018 HotelTechAwards Top Rated Keyless Entry Provider, Workpop Named 2018’s Top Rated HR & Staffing Software in the HotelTechAwards, TrustYou Named 2018’s Top Rated Reputation Management Software in the HotelTechAwards, Clairvoyix Named Top Rated Email Marketing Software in the 2018 HotelTechAwards, Tock Named 2018’s Top Rated Food & Beverage Technology in the 2018 HotelTechAwards, Koddi Named 2018’s Top Rated Social Media Software in the HotelTechAwards, ALICE Named Top Rated Concierge Software in the 2018 HotelTechAwards, Amadeus Delphi Named Top Rated Sales & Catering Software in the HotelTechAwards, Whistle Named 2018’s Top Rated Guest Messaging Platform in the HotelTechAwards, AxisRooms Named 2018’s Top Rated Channel Manager in the HotelTechAwards, Triptease Named 2018’s Top Rated Direct Booking Platform in the HotelTechAwards, Top Hotel Tech Providers Revealed in the 2018 HotelTechAwards, protel Enlists Hotel Tech Report to Deliver Next Generation App Store Experience, This is How Future Demand Data Can Solve Your Revenue Management Struggles, Verify identify with Linkedin to claim article, Get your name, company and photo displayed on your article, Get a backlink to your company’s website to boost your SEO, Enable users to find other articles written by you. A Recap of ‘Voice’ at CES 2020, hotelkit Clears the Shelves at the 2020 HotelTechAwards, Winning Best Hotel Software Provider in Four Categories, Volara Named ‘Best Voice Activated Tech Product’ of 2020 by HotelTechReport, GuestRevu wins two categories in prestigious HotelTechAwards 2020, SuitePad Announced as the Best Guest Room Tablet in the 2020 HotelTechAwards, The Future of Hotel Technology Integration, Oaklawn Racing Casino Resort Selects INTELITY as Part of $100 Million Expansion Project, IDeaS, hotelkit and SiteMinder Top People’s Choice Awards in the 2020 HotelTechAwards, The Importance of Stocktaking in Hospitality: How To Manage It With HKeeper Highlights, HKeeper Highlights Reduce and Prevent Unnecessary Operational Costs, Crave Interactive Adds a Touch of Spice to the All New Higgins Hotel & Conference Center in New Orleans with the Installation of Its Award-Winning In-Room Tablets, SiteMinder Delivers its 100 Millionth Hotel Booking of 2019, HKeeper Key Benefits for Hospitality Employees, Volara Brings Holiday Music to Hotel Rooms with iHeartRadio on Voice Command, GuestRevu Achieves Level II Global Support Certification, Monscierge Appoints Former Diamond Resorts Director Elena Cormio to Fill New Role of Chief of Customer Experience, Serena Hotels to Launch Enterprise Brand Mobile App Powered by INTELITY, Myrtle Beach Seaside Resorts Selects IDeaS G3 RMS to Optimize Revenue across Seven Turns out there is. Coupling your findings from your STR report with insight from a business intelligence tool or a rate shopper can help you develop more effective strategies to capture even more of your fair share. With that, we have been pleased to provide a significant amount of complimentary insights via the webinars, press releases, blogs and social posts below. The report is usually released every Tuesday and is delivered in a digital format, though you can also receive reports on a monthly or yearly basis. In order to present the most up-to-date information available, content is transitioned off of this page after a two-week window. Want to learn more about reading and analyzying STR Reports? The Section 172 statement made by CoStar UK Limited in accordance with The Companies (Miscellaneous Reporting) Regulations 2018 can be found here.The Section 172 statement made by STR Global Limited in accordance with The Companies (Miscellaneous Reporting) Regulations 2018 can be found here. STR currently tracks more than 60,000 hotels … The Complete Guest Experience: How Does Your Hotel Stack Up? So I thought I’d see if there is any specific list of hotel classifications. It's the Operational Cost Management Tool. We make it fun, easy and accessible for hoteliers to discover technology that grows their businesses. RevPAR (Revenue per Available Room) = Total Revenue / Total Number of Rooms. Between all the hotel industry acronyms and numbers, it’s easy to feel a little lost. In order for the STR report to provide relevant information, you need to select an appropriate competitive set. 1 2 Let’s start on the “Glance” sheet, which follows the Table of Contents. Is a particular day of week performing better than others? STR: US hotel results for week ending 26 December STR: Canada hotel results for week ending 26 December ... other reports. A strong compset should include 3 to 5 hotels with the following characteristics: Located within the same geographical area (exceptions could be for hotels located in very remote areas or certain airport hotels which compete with different markets), Targeting the same type of guests (for example, an extended-stay hotel would want to include other extended-stay hotels). How Can Hotels Convince Guests They're Safe After COVID-19? Once you can read a STR report, you can apply your knowledge about your hotel markets compset and market trends to your own hotel’s strategy, which will help you meet your revenue and occupancy goals. Since the transient segment generally has higher ADR than group, that might explain why your ADR was down overall. The U.S. hotel industry registered record-breaking performance during 2018, according to data from STR. To do this, STR uses anonymized data from your competitive set, which is a group of hotels that you choose for comparison purposes. Is your performance up or down? Once you’ve mastered this one, you’ll want to dive into more detailed real-time data from a business intelligence solution, such as Revenue Insight, or a live rate shopping tool like Rate Insight. Developed by the hotel management analytics firm Smith Travel Research, the STR report is a benchmarking tool that compares your hotel’s performance against a set of similar hotels. Year to date through the first 11 months of 2020, the stock index was down 17.4%. Visit Hotel News Now for the latest industry news around COVID-19 and its effects on forecasts, performance and earnings. RevPAR can also be calculated as ADR x Occupancy. STR has a genius model where hotels pay a monthly fee to see competitor data like occupancy rates, RevPAR and ADR. And was your performance in line with the compset or different? There’s no need to wait a week until the new STR report comes out; if you notice that your hotel is losing occupancy to the compset, you might want to see exactly what rates your compset hotels are selling. For more videos and articles visit jadvising.com Receive a 15% discount on STR’s School Break Report as well as Pipeline and Forecast reports. Check the top of your report under the title to determine whether or not your hotel is excluded. Powered by data obtained directly from the source, dSTAR provides users with an in-depth understanding of market position based on long-term trends while identifying areas for improved performance and optimized revenue management and sales strategies. We continue to update this page daily with a weekly newsletter send. Faced with the unprecedented impact of the coronavirus pandemic, the global hotel industry turned to the data benchmarking experts at STR to remain connected with performance trends and track the early signs of recovery. Hotel Tech Report features pricing, alternatives, analysis and verified user reviews for your hotel. In this article, we’ll share some tips on unlocking the treasure trove of data within your STR report whether hotel business is in North America, Europe or Asia Pacific. This video will lay the groundwork for learning how to read a STR Report, a must know for Hotel Revenue Managers. STR stands for Smith Travel Research, a hospitality analytics firm founded in 1985. 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